Wadadli Style Bakery & Restaurant
Case Study

The Wadadli Style Bakery in Jersey City, NJ is a longtime favorite of locals in search of authentic Caribbean food. The owners wanted to expand beyond their local footprint and knew they needed to build a digital presence and update their visual image. That is where iLaunch Labs and their creative team jumped in to help.

The iLaunchLabs team was able to provide a digital recipe to bring this business out of the stone age. We created a brand experience where enthusiast could take a deep dive into the company’s culture, their obsession with making the finest quality product, while also capturing the beautiful essence of what people love – the authentic Caribbean food, their Antiguan heritage, and passion for what they do.

We created a new brand strategy, and identity through a redesigned logo, identity, and visuals while introducing a vibrant color system, typeface, and core graphics. We then applied the new visual system to sales and marketing materials and their website. We also designed and developed an exquisite responsive web app that enables them to receive and process online orders quickly and seamlessly.

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Logo Design

Style Guide

Web App & Site Development



Style Guide